عنوان مقاله [English]
Today, tourism industry reckoned as the effective factors in cross-cultural alternation and has a great rank as the most extensive service industry in the world. diverse kind of tourism is welcomed by the tourists.rural tourism is a kind of cultural tourism,that include any recreational activity, leisure or receive services like food,residence or local products.this kind of tourism like all kind of tourism has diverse impact like:social,cultural and environmental.these kind if impact are effective in tourism society and local society.this research is done by the goal of study social and cultural impact of rural tourism from the perspective of the local community. In this qualitative research,researcher recorded interview and observation data also thematic analysis is the method of data analyzing and the population of interest is the residents of Tayeghan and Cheshmeali villages. Statistical sampling is chosen by purposeful sampling to get to theorical saturation.the result of research collected in 6 categories.