عنوان مقاله [English]
Today tourism industry is regarded as an important and fundamental section in global economy. One important domain of this industry is ecotourism which plays a crucial role in tourism industry. In areas which benefit from proper natural situations, the ecotourism can be developed. For instance; Kerman province due to various geographical potentials, including; climate variety (dry, semi-dry mountainous, hot and semi-humid climate) morphological variety (from flat and bellow land to high mountains) environmental variety (plant, animal) has been called the area of varieties which are attractive for tourists. This study investigated potentials, limitations and challenges in ecotourism in Kerman. There fore, regarding strategic studies in ecotourism attractions, this study attempted to prosper ecotourism capacities, wonderful tourism opportunities in decreasing unemployment rate, raise in salary, realizing energy resources in prospering in handicraft industry, creating employment has led to development of ecotourism in Kerman province. The research methodology is qualities and descriptive-analytic. The results showed that Kerman province in spite of benefitting many natural attractions, ecotourism of the area has faced with many problems such as lack of information science, lock of cooperation with local people in developing ecotourism programs, security issues in limitation of possibilities and residential and hospitality substructures and others in attracting ecologist which prevent development of tourism industry in Kerman province.Finally, some strategies have been offered in developing tourism in Kerman province.