عنوان مقاله [English]
Today, tourism activities are considered to be part IV of human activities after agriculture, industry and services. Experts predict that tourism will become the most profitable industry in the world in 2020. The term sustainability is widely accepted as a fundamental approach to any type of development, including tourism, and in political and environmental issues, sustainable tourism is a new concept for dealing with the destructive effects of tourism development. Establishments, travel agencies and tourism have a major role in the evolution and world tourism development, trying these institutions to provide information and travel activities and whatever is needed by the tourist. Urban tourism is known to visit urban areas near the lives of people. Will play a main and important role in the sustainable development of tourism in Kermanshah city. The purpose of this article is to analyze the capacity of tourism agencies in the sustainable development of urban tourism in Kermanshah city. The research method is descriptive-analytical and information analysis using the SWOT model, which studies the capacities of tourism agencies in the sustainable development of urban tourism in Kermanshah then proposes appropriate strategies. The results show that the internal factors strengths are the highest priority in providing services and issuing tickets, online booking, hotel, inn and restaurant and etc. with a final weight of 0.45 and the highest priority weaknesses in high rate of services and facilities, ticket price, hotel, transportation and etc. with a final weight of 0.378 and in external factors opportunities the highest priority is engage in public investment in the development of urban tourism with a final weight of 0.432 and threats the factor the effect of currency fluctuations on increasing costs in providing agency services and reducing tourists with a final weight of 0.432.