Geography and Human Relationships

Geography and Human Relationships

Explaining the role of sharing memorable tourism experiences in social networks on the intention to visit rural destinations (case study: Abyaneh historical village)

Document Type : projects

Authors
vali nemati 1
mohammad alizadeh 2
abyaneh vida 3
1 Assistant Professor, Department of Public Administration and Tourism, Faculty of Social Sciences, University of Mohaghegh Ardabili
2 Assistant Professor, Department of Iranian Studies, Vali-e-Asr University of Rafsanjan, Iran.
3 Expert Ministry of Cultural Heritage, Tourism and Handicrafts, Cultural Heritage and Tourism Research Institute,
10.22034/gahr.2024.448368.2071
Abstract
The Internet and especially social networks have changed the tourism experience in different ways, in such a way that it has greatly affected travel planning and completely changed the way of remembering experiences. Recent research shows that memorable tourism experiences are one of the best predictors of tourists' future behaviors. In this regard, Abyaneh village is one of the national monuments of our country, and due to its special architectural structure and the way the buildings are placed, it is an interesting and valuable phenomenon, and countless tourists visit this village every year. The purpose of this research is to investigate the relationship between sharing memorable tourism experiences in social networks and the desire to visit historical rural tourism destinations in this village. This research is of descriptive-analytical type and is considered as applied research. The statistical population of the research includes tourists who visited Abyaneh village. The data analysis tool is Smart-PLS structural equation software. The results of this research show that perspectives have a positive and significant effect on the dependent variables of the research, namely (sharing experiences in social networks and willingness to visit other historical tourism villages). But other independent variables such as interaction with the local community and local attractions do not have a significant and positive effect on the dependent variables.
Keywords
Experience economy
social networks
experience sharing
Abyaneh historical village
Subjects
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Geography and Human Relationships
Volume 7, Issue 4 - Serial Number 28
Winter 2025
Pages 477-494

  • Receive Date 13 March 2024
  • Revise Date 01 April 2024
  • Accept Date 24 April 2024