Keywords = Perceived Quality
The Effect of Dimensions of Brand Equity from Consumer Perspective in the Hotel Industry (Case Study: Five Star Hotels Tehran City)

Volume 3, Issue 1, July 2020, Pages 287-298

Sadegh Salehi; jafar Bahari; Samira Mohammadi; Shahla Bahari


Examine the Mediating Role of Perceived Quality in the Impact of Quality Relationship With the Customer on Customer Loyalty in the Hotel Industry (Case Study: Five Star Hotels Tabriz)

Volume 1, Issue 2, October 2018, Pages 780-789

Mehdi karoubi; jafar Bahari; Shahla Bahari; Hamed Bahari; Samira Mohammadi; Marjan Bazleh


Evaluation the Factors Affecting on Brand Equity in Between Customers Sports Wear (Case Study: Brand Ali Daei)

Volume 1, Issue 1, August 2018, Pages 218-236

Mehdi karoubi; Shahla Bahari; Samira Mohammadi; jafar Bahari; Marjan Bazleh