Keywords = Brand Loyalty
The Effect of Dimensions of Brand Equity from Consumer Perspective in the Hotel Industry (Case Study: Five Star Hotels Tehran City)

Volume 3, Issue 1, July 2020, Pages 287-298

Sadegh Salehi; jafar Bahari; Samira Mohammadi; Shahla Bahari


Evaluation the Factors Affecting on Brand Equity in Between Customers Sports Wear (Case Study: Brand Ali Daei)

Volume 1, Issue 1, August 2018, Pages 218-236

Mehdi karoubi; Shahla Bahari; Samira Mohammadi; jafar Bahari; Marjan Bazleh