Geography and Human Relationships

Geography and Human Relationships

Open Innovation: An Approach to the Resilience and Development of Companies and Entrepreneurial Businesses

Document Type : Original Article

Authors
zahra Seyedtabatabaei 1
Mahsa Fatemi 2
1 Department of Agricultural Extension and Education. Shiraz University. College of Agriculture. Shiraz. Iran.
2 Associate Professor, Department of Agricultural Extension and Education, School of Agriculture, Shiraz University, Shiraz, Iran.
10.22034/gahr.2024.476205.2255
Abstract
Innovation is the use of new ideas in products, processes, or other activities developed by a company and is one of the most important methods that help organizations cope with competition, sustain their growth and existence, and gain a competitive advantage. It is considered an essential factor for an organization to achieve a competitive advantage and market growth. Today, one of the key and important topics in the field of business and entrepreneurship is open innovation. Open innovation goes beyond the mere use of external ideas and technologies and involves external parties in an organization's internal innovation activities, leading to the flow of knowledge and information both internally and externally (inbound and outbound). It can also be used for the development of an organization and a community consisting of multiple organizations. Open innovation, from different perspectives, includes product innovation, process innovation, marketing innovation, and organizational innovation. It also encompasses various types of innovation, such as incremental innovation, disruptive innovation, and radical innovation. In this study, the application and importance of open innovation and its implementation in large and successful companies like NASA, LEGO, and Samsung were examined.
Keywords
Entrepreneurship
Open Innovation
Resilience
Development of Companies
Marketing

Subjects

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Geography and Human Relationships
Volume 8, Issue 4 - Serial Number 32
Winter 2026
Pages 919-942

  • Receive Date 01 September 2024
  • Revise Date 19 September 2024
  • Accept Date 19 November 2024