Geography and Human Relationships

Geography and Human Relationships

Identifying Factors Affecting the Performance Management of Sports Tourism Services

Document Type : thesis

Authors
Reza Shahbazi 1
Mohammad Rasoul Khodadadi 2
Yaghob Badri Azarin 3
Rahim Heydari Chianeh 4
1 Ph.D. candidate., Department of Sports Management, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz, Iran.
2 Associate professor, Department of Sports Management, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz: Iran.
3 Professor, Department of Sports Management, Faculty of Physical Education and Sport Sciences, University of Tabriz, Tabriz, Iran.
4 Associate Professor, Department of Urban and Regional Planning, Faculty of Planning and Environmental Sciences, University of Tabriz, Tabriz, Iran.
10.22034/gahr.2025.485029.2357
Abstract
The aim of this research was to identify the factors influencing the role of performance management in the supply chain of sports tourism services. The study employed a qualitative applied research method with thematic analysis. The statistical population consisted of sports management professors, tourism and sports tourism professors, managers of travel agencies, experienced managers from the Ministry of Sports and Youth, and doctoral researchers in sports management and tourism. The sample was selected using purposeful and snowball sampling methods. The research instrument was a semi-structured interview conducted with 20 experts, continuing until theoretical saturation was achieved. The validity of the research was confirmed by the relevant experts, and the reliability was calculated at 83% using the intra-coder agreement method. The findings revealed that the factors affecting performance management of sports tourism services were categorized into 58 key points, 12 initial codes, 5 concepts, and 2 main categories. Accordingly, performance capability and performance agility were identified as two key factors in improving the performance of sports tourism services, significantly impacting the enhancement of service quality and tourist satisfaction. These factors contribute to improving efficiency, ensuring quick responses to market changes and needs, and providing timely and high-quality services. Ultimately, this leads to strengthening the competitiveness of sports tourism organizations and creating a positive experience for sports tourists.
Keywords
Tourism
Sports Tourism
Performance Management
Service Performance
Thematic Analysis

Subjects

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Geography and Human Relationships
Volume 7, Issue 3 - Serial Number 27
Winter 2025
Pages 337-354

  • Receive Date 08 January 2025
  • Revise Date 02 February 2025
  • Accept Date 20 January 2025