Geography and Human Relationships

Geography and Human Relationships

The consequences and effects of using artificial intelligence in commercial contracts (from the point of view of tourism, legal and business)

Document Type : thesis

Authors
Department of Business Management, Faculty of Social Sciences, Mohaghegh Ardabili University, Ardabil,Iran
Abstract
In recent years, there has been an awareness of AI's ability to revolutionize traditional approaches to environmental protection, social equity, and economic development. Artificial intelligence has the potential to revolutionize the way of negotiation, regulation and implementation of contracts, nowadays the digital smart contract effectively replaces the traditional forms of paper contracts, so it can be imagined positive and negative consequences and effects for it, and on the other hand, it has also undergone many changes in legal rules and laws, so the purpose of this study is to identify the positive and negative consequences and effects of using artificial intelligence in commercial contracts from The perspective of commerce and tourism, and on the other hand, the study of its legal consequences. In terms of applied purpose, based on the nature of the data, the present study is qualitative and based on the data collection methods, it is a secondary study that was conducted using the seven-step meta-synthesis method of Sandlewski and Barroso (2007) through a systematic review of the literature and documentary records and open, axial and selective coding using MaxQDA2020 software. By arranging documents by open coding, finally 45 indicators were identified that using categorization or axial coding, related and conceptually homogeneous codes were merged with each other and new categories were formed, and as a result, 31 codes were categorized in the themes of positive consequences and negative consequences from the point of view of business, tourism consequences, and also legal consequences. The consequences of using artificial intelligence technology in business contracts with the tourism aspect include 7 indicators. The positive consequences of using artificial intelligence in business contracts with a commercial aspect can be categorized into 14 indicators, and its negative consequences include 4 indicators, and 4 legal consequences have been identified for this phenomenon.
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Subjects


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Volume 7, Issue 3 - Serial Number 27
Winter 2025
Pages 533-557

  • Receive Date 08 August 2024
  • Revise Date 26 August 2024
  • Accept Date 16 February 2025