Variable under study: General Directorate of Cultural Heritage, Tourism and Handicrafts in Mazandaran Province Analysis of employee job performance with emphasis on social intelligence in tourism development in destination areas

YahyazadehJeloudar, Soleiman; Motevaliyan, SeyedMehdi

doi:10.22034/gahr.2025.507865.2401

Variable under study: General Directorate of Cultural Heritage, Tourism and Handicrafts in Mazandaran Province Analysis of employee job performance with emphasis on social intelligence in tourism development in destination areas

Articles in Press

Document Type : Original Article

Authors

Soleiman yahyazadehJeloudar ¹

SeyedMehdi Motevaliyan ²

¹ Department of Psychology, Faculty of Humanities and Social science University of Mazandaran, Babolsar Iran

² Department of Development Sociology, Faculty of Humanities and Social Sciences, University of Mazandaran, Mazandaran, Iran

10.22034/gahr.2025.507865.2401

Abstract

In today's competitive world, organizations are looking for new ways to improve employee performance. The largest and most important asset of any organization is its human capital, which overshadows other investments, and achieving the organization's goals depends largely on the proper and correct performance of its employees. The components of social intelligence with emphasis on gender control in the second half of 1402. This research is of a descriptive-survey type, and its statistical population is all employees of the General Directorate of Cultural Heritage, Tourism and Handicrafts of Mazandaran Province. A total of 128 people were selected as a sample through cluster sampling. The data of this study were collected through a questionnaire. To measure social intelligence, job performance and demographic variables, the questionnaires of Silvera et al. (2001), Patterson (1989) and a researcher-made questionnaire were used, respectively. Kolmogorov-Smirnov tests, Pearson correlation coefficient, multivariate regression and T-test were used to analyze the data. The results showed that there is a positive and significant correlation between all components of social intelligence, namely social information processing, social skills, social awareness and job performance, but in the regression equations that measured the effect of different dimensions, the two dimensions of social awareness and social skills had a positive effect on job performance, but the social information processing dimension did not have the power to predict job performance. Also, t-test analysis showed that there is no significant difference between male and female gender in terms of social intelligence.

Keywords

Social intelligence

job performance

tourism employees

gender difference

Mazandaran province

Subjects