Objective: This study aims to conduct a meta-synthesis of nomadic tourism marketing components in Iran, analyze research gaps, and propose an integrated conceptual model.

Method: This qualitative research employed the meta-synthesis method following Sandelowski and Barroso's (2007) seven-step model. After a systematic search of domestic and international databases, 25 reputable sources (15 domestic, 10 international) were selected based on specific criteria. Data were analyzed using thematic analysis with MAXQDA software.

Findings: The analysis identified 58 key concepts, 12 sub-themes, and 4 main themes: 1) Structural and infrastructural components (physical, service, and digital infrastructure), 2) Socio-cultural factors and indigenous capitals (cultural capital, local participation, women's roles), 3) Innovative marketing strategies (destination branding and storytelling, digital marketing, experience marketing, marketing mix), and 4) Barriers and research gaps. An integrated conceptual model was developed illustrating the relationships among contextual factors, intervening strategies, and sustainability outcomes.

Conclusion: Nomadic tourism marketing is a multidimensional phenomenon requiring simultaneous attention to infrastructure, socio-cultural capital, and innovative marketing strategies. The proposed model can serve as a framework for planning and policymaking to develop this unique tourism sector in Iran.