the methodology of this article is qualitive methid and we are looking forward to discover the effective factors on iran image in germany tourist who participated in sixth seasonal school about water and sustainable developement.results show different factors we collected concept in some few category like: political issues,advertising,hospitality and . . .
we choose purposive sampling and our data collection instrument was interviwe we coniniued till achive to theorical saturation( 11 interviwe around tourist dictum and factors get them image about ir before their travel) while some concepts and factors leed germany and tourist to visit and travel to ir another really holding back of travels and need more policy and planning to attract people.first of all our perpose was discovere the effective formative factors on ir image and informe about the role of indicators and concept to have better policy and planning in tiurism management and tourism policy ground .
رنجبریان، بهرام. (1385). وجهه استنباط شده از ایران به عنوان یک مقصد گردشگری. مجله پژوهشی دانشگاه اصفهان (علوم انسانی). 21 (2)، 69-80.
شاطریان، محسن. موسوی، سیدحجت. کیانی سلمی، صدیقه. زارعی، مینا. (1397). مدلسازی عوامل شکل دهنده گردشگری آشپزی و اثر آن بر وفاداری گردشگران (نمونه موردی: گردشگران شهر اصفهان). نشریه پژوهش و برنامه ریزی شهری، 9 (32)،
عباسی، عباس. رستم پور، نیایش و اسماعیل بازیار حمزه خانی (1396). شکل گیری وفاداری به مقصد با تجربه مقصد، تصویر مقصد و رضایت از مقصد. نشریه علمی پژوهشی کاوشهای مدیریت بازرگانی. 9 (17). 175-196
Alhemoud, A.M. Armstrong E.G.(1996). image of Tourism attraction in Kuwait. Journal of Travel Research, 34 (3), 76-80.
Dick, A. S., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual framework. Journal of the academy of marketing science, 22(2), 99-113.
Hosany, S., & Prayag, G. (2013). Patterns of tourists' emotional responses, satisfaction, and intention to recommend. Journal of Business Research, 66(6), 730-737.
Költringer, C., & Dickinger, A. (2015). Analyzing destination branding and image from online sources: A web content mining approach. Journal of Business Research, 68(9), 1836-1843.
)
