Prioritize and associate the marketing components affecting the formation of the initial mental image to the final mental image.

Document Type : Original Article

Authors

1 Ph.D. Student of Tourism Management, Tehran University of Science and Technology, Tehran, Iran

2 Ph.D. Student of Tourism Management, Tehran University of Science and Technology, Tehran, Iran...

3 Master of Urban Development, Kohdasht Municipality.

4 Master of Laws on Criminal Justice and Criminology, Kohdhast Municipality.

Abstract

The marketing of the destination image is the starting point of a successful marketing, because the image and expectations of travel experiences that visitors in the future will relate to their particular destination. The factors affecting the mental image of tourists are one of the most important issues in marketing research, as many countries use many promotional and promotional tools to create a positive mental image and satisfaction of tourists from the destination. This concept is very important in the field of services, such as tourism, because it also affects the re-election of the destination and plays a crucial role in introducing the destination to others. No communication and prioritization of the factors affecting the positive image and satisfaction of tourists can not be achieved by successful marketing and accurate response to the wishes of tourists. The purpose of this paper is to determine the relationship between marketing components and their effect on creating the target image. The present research is a descriptive and analytical-documentary research.

Keywords

References

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History

  • Receive Date: 26 April 2019
  • Accept Date: 15 May 2019

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