عنوان مقاله [English]
Man as the most important factor in the dynamics of urban spaces needs a suitable context for effective presence in public spaces and the main function of public space is to provide and lay the ground for the presence of people, so its social and cultural dimensions have a special place. Therefore, in the present study, we intend to recognize the main trends, problems and challenges of urbanization and urban planning and management to recognize the role of factors affecting urban populism in Keshavarz Boulevard. This research is considered as a type of applied research and the method of work in this research is based on library studies, field studies and using the experiences of local communities, experts. In this research, after collecting and reviewing basic information (rules and Instructions, maps, methodology, etc.) SWOT method has been used in order to plan the strategic management plan of Keshavarz Boulevard in Tehran. The results of the present study indicate that the major goals of visual utility with strategy (improving green space, visual quality and bodies of adjacent buildings), improving security with strategy (increasing direct existence and improving lighting), promoting vitality with strategy (creating vitality And freshness through natural elements and proper focus), improving the performance of the boulevard with strategy (creating space and new sections of activity and improving the existing uses of the boulevard for recreational use of the boulevard), dynamism with strategy (design deformation) and integration With strategy (continuity in cable and spatial and activity continuity) in Keshavarz Boulevard can be effective in more diligent and strategic planning of Keshavarz Boulevard.