The aim of the present research was to analyze the factors affecting sports tourism demand in Iraq. The research method, in terms of its nature, is descriptive and correlational, and data collection was conducted through fieldwork. The statistical population of this research consisted of managers and experts from tourism and sports tourism agencies, as well as sports tourists who traveled to Iraq to participate in or watch sports events. The research sampling was done on an accessible basis, with 120 individuals selected from the statistical population. The data collection tool was a researcher-made questionnaire, whose face and content validity were confirmed by 10 experts in sports management and tourism, and its reliability was obtained through Cronbach's alpha, which was calculated to be 0.86. Data analysis was performed using frequency percentage, mean, standard deviation, confirmatory factor analysis, and structural equation modeling through SPSS version 20 and PLS version 4 software. The results of the research indicated that political, economic, managerial, socio-cultural, environmental, and information technology factors have a positive and significant impact on sports tourism demand in Iraq. Therefore, paying attention to these factors and managing them properly can play a significant role in increasing sports tourists and developing this industry in Iraq. By enhancing political stability, improving economic infrastructure, strengthening the management and organization of sports events, promoting cultural and social harmony, preserving and improving the environment, and optimizing the use of information technology, Iraq can become an attractive destination for sports tourists and thus contribute to the economic and social growth of the country.