نوع مقاله : مقاله پژوهشی
موضوعات
عنوان مقاله English
نویسندگان English
Introduction and Objective: Tourism is not only considered a source of income but also a driver for strengthening infrastructure and creating job opportunities. Proper management and the identification of a region’s tourism potential can play a crucial role in attracting tourists and new investments. Sardasht, as a border city with the Kileh border and border markets, welcomes a large number of domestic and foreign travelers each year. The aim of this research is to identify Sardasht’s tourism potential and examine the problems of its central border market.
Research Methodology: This study is descriptive and analytical in nature and applied in terms of its objectives. The necessary data were collected through library, documentary, and field methods. Library studies were used to review related resources and documents, while field methods were employed to gather direct data from Sardasht. Data analysis was conducted using SPSS software to examine the relationship between variables and the current situation.
Findings: The findings show that Sardasht, with its border location, natural attractions such as forests and rivers, and rich local culture, has significant potential for sustainable tourism development. However, challenges such as inadequate infrastructure, transportation issues, lack of accommodation facilities, and weak marketing are major obstacles to tourism development in the area. Planning for infrastructure improvement, attracting investment, and involving local communities can contribute to the development of tourism. Local education and capacity-building efforts can also enhance the tourist experience and strengthen the region’s appeal.
Conclusion: To achieve sustainable tourism development in Sardasht, urban management must adopt a balanced approach to reconcile environmental preservation with economic benefits. This can transform the city into one of the country’s key tourism and economic hubs.
کلیدواژهها English
