نوع مقاله : مقاله پژوهشی
موضوعات
عنوان مقاله English
نویسندگان English
The purpose of the present study was to present a model of the role of sports tourism development in creating job opportunities. The research method was descriptive-correlational in terms of nature, and data collection was conducted through field surveys. The statistical population of the study included all professors and students of Sports Management, Entrepreneurship, and Tourism at the University of Tehran, and approximately 200 individuals were selected as the statistical sample using convenience sampling. The research instrument was a researcher-made questionnaire, whose face and content validity were examined and confirmed by 15 professors of Sports Management, Entrepreneurship, and Tourism. Furthermore, convergent validity, divergent validity, and composite reliability were assessed and approved. Data analysis was performed using statistical methods such as frequency percentage, mean, convergent validity, divergent validity, composite reliability, and factor loadings using PLS software version 4. The research findings showed that sports tourism has a positive and significant effect on direct employment and all its dimensions. Also, sports tourism has a positive and significant effect on indirect employment and all its dimensions. The results indicate that the development of sports tourism in the country provides a context for increasing direct and indirect employment, as well as permanent, seasonal, and part-time employment; accordingly, tourism development can be utilized as a key factor in increasing job opportunities and creating sustainable employment in the country.
کلیدواژهها English