This study aims to identify and prioritize the most significant barriers to attracting and promoting investment, as well as to propose effective strategies for enhancing investment in Kohgiluyeh and Boyer-Ahmad Province, with emphasis on its economic geography. The research was conducted in two stages: a qualitative-exploratory stage and a descriptive-survey stage.



In the first stage, with a pathology-oriented approach, data were collected through library research and in-depth semi-structured interviews with experts, investors, and individuals with managerial and executive experience. The data were analyzed using coding techniques. In the second stage, a questionnaire was employed to examine and rank the identified factors. Following the identification of barriers and challenges to investment promotion, the Analytic Hierarchy Process (AHP) was applied to prioritize them.



The findings indicate that improving investment in the province depends on identifying the key barriers and offering practical solutions aligned with the region’s economic capacities. Therefore, the formulation of operational plans and the prioritization of actions can contribute to improving the investment environment and attracting more investors