Smart technologies play an important role in the development of urban tourism in improving the quality of services, facilitating tourist access, and increasing the attractiveness of urban destinations. These technologies, using tools such as tourism applications, navigation systems, electronic payments, digital signs, and data analysis, enable better travel planning and a smoother and more efficient experience for tourists. They also help urban managers to create a basis for sustainable tourism growth and improve the image of the city through smart management of information, transportation, security, and urban services. The purpose of the present study is to examine and evaluate smart technologies in the development of urban tourism: Case Study: Tabriz Metropolitan City. This research is applied-theoretical in terms of purpose and descriptive-analytical in terms of method. The required information and data were collected through the library method. This research was conducted with the aim of examining and evaluating the role of smart technologies in the development of tourism in Tabriz Metropolitan City. In this study, using the Importance-Performance Analysis (IPA) method, the current state of smart technologies was assessed from the perspective of tourists to identify the gap between expected importance and actual performance. The findings of this study identify which smart tools (such as guide apps, electronic payments, and augmented reality) are prioritized for development and which ones require immediate improvement. Ultimately, this analysis helps policymakers to provide the necessary infrastructure to transform Tabriz into a smart and competitive tourism destination by optimally allocating resources while enhancing the tourist experience.