عنوان مقاله [English]
The modern world today has increased pollution and environmental problems and thus increased the concern of governments and organizations regarding the environment. As the issue of environmental pollution is one of the most important and acute problems of human civilization. Jobs, on the other hand, are responsible for many environmental challenges (pollution and high consumption of materials, water and energy). In response to these challenges, entrepreneurs sought to innovate to produce more sustainable products and services, and the groundwork was laid for environmental protection and sustainable entrepreneurship. Inevitably, today, green innovation and green entrepreneurship with the aim of producing environmentally friendly products have been given serious attention during the production processes. Green entrepreneurship is a type of technological innovation that reduces the negative impact of human activities on the environment. Innovation as a central element of entrepreneurship can be done in response to environmental problems and challenges, for example by creating a new technology to reduce pollution or produce environmentally friendly products. In fact, green innovation is considered as a new perspective, idea, product, service or process that seeks to reduce the negative effects of the environment. The purpose of this study is to review the phenomenon of green entrepreneurship and its relationship with green innovation. To this end, this study examines issues such as the history of green entrepreneurship and innovation, the concept of green entrepreneurship, green entrepreneurship and its characteristics, strengths, weaknesses and opportunities and threats to green entrepreneurship development, the purpose of green innovation and its concept, the relationship between green entrepreneurship and innovators Green is discussed and at the end, while summarizing, the necessary practical suggestions are also presented.