The future study of street sports events, by identifying emerging trends and developing strategic scenarios, provides a key platform for long-term customer development, which is essential for the smart management of future challenges and the optimal use of unique facilities such as the Karun River. This foresight, while increasing urban resilience, allows for the promotion of Ahvaz's tourism brand in a sustainable, innovative and competitive manner. In this regard, the present study identifies and analyzes key drivers for the future of street sports events to promote the urban tourism brand in Ahvaz until the horizon of 2041.In this regard The present study is, in terms of nature, futures research and in terms of methodology, it is based on descriptive-analytical methods. In the first step, using library studies and the elite Delphi technique (including 50 urban managers, tourism policymakers, and experts in the field of public and street sports), 6 main indicators and 42 sub-indicators were identified. Then, using the cross-effects analysis method and MICMAC software, the degree of influence and impact of these drivers on each other was measured and analyzed to draw the future perspective of street sports on promoting the urban tourism brand in the city of Ahvaz. The results of the research showed that the promotion of Ahvaz urban tourism brand by 2041 is not a one-dimensional achievement, but rather the result of a causal chain, with transportation infrastructure, the recreation of physical spaces, and institutional facilitation as its root drivers. This analysis proves that the realization of a distinctive brand requires a transition from island-based measures to a comprehensive system-oriented strategy that combines the centrality of street sports with the empowerment of youth subcultures and the optimization of the Karun coastal strip.