جغرافیا و روابط انسانی

جغرافیا و روابط انسانی

آینده پژوهی نقش رویدادهای ورزش‌های خیابانی بر ارتقای برند گردشگری شهری (مطالعه موردی: شهر اهواز)

نوع مقاله : مقاله پژوهشی

نویسندگان
1 گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران
2 دانش‌آموختة کارشناسی ارشد مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران.
3 استادیار، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران.
10.22034/gahr.2026.583632.2751
چکیده
آینده‌پژوهیِ رویدادهای ورزش خیابانی، با شناسایی روندهای نوظهور و تدوین سناریوهای استراتژیک، بستری کلیدی برای توسعه بلندمدت گردشگری فراهم می‌آورد که اجرای آن در اهواز جهت مدیریت هوشمندانه چالش‌های آتی و بهره‌گیری بهینه از ظرفیت‌های بی‌نظیری نظیر حاشیه رود کارون، ضرورتی اجتناب‌ناپذیر است؛ چرا که این رویکرد پیش‌نگرانه، ضمن افزایش تاب‌آوری شهری، امکان ارتقای برند گردشگری اهواز را به‌صورت پایدار، نوآورانه و رقابت‌پذیر میسر می‌سازد. در همین راستا، هدف پژوهش حاضر، شناسایی و تحلیل پیشران‌های کلیدی مؤثر بر آینده رویدادهای ورزش‌های خیابانی بر ارتقای برند گردشگری شهری در شهر اهواز تا افق ۱۴۲۰ است. در همین راستا، پژوهش حاضر از نظر ماهیت، در زمره پژوهش‌های آینده‌پژوهی و از نظر روش‌شناسی، مبتنی بر روش‌های توصیفی-تحلیلی است. در گام نخست، با استفاده از مطالعات کتابخانه‌ای و تکنیک دلفی نخبگان (شامل ۵۰ مدیران شهری، سیاست‌گذاران گردشگری و خبرگان حوزه ورزش‌های همگانی و خیابانی)، 6 شاخص اصلی و 42 زیر شاخص شناسایی شدند. سپس با استفاده از روش تحلیل اثرات متقاطع و نرم‌افزار MICMAC، میزان تأثیرگذاری و تأثیرپذیری این پیشران‌ها بر یکدیگر مورد سنجش و تحلیل قرار گرفت تا چشم‌انداز آینده ورزش‌های خیابانی بر ارتقای برند گردشگری شهری در شهر اهواز ترسیم گردد. نتایج پژوهش نشان داد که ارتقای برند گردشگری شهری اهواز تا افق ۱۴۲۰ نه یک دستاورد تک‌بعدی، بلکه پیامد زنجیره‌ای علی و معلولی است که زیرساخت‌های حمل‌ونقل، بازآفرینی فضاهای کالبدی و تسهیل‌گری‌های نهادی، پیشران‌های ریشه‌ای آن را تشکیل می‌دهند.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

Future Research on the Role of Street Sports Events on Promoting Urban Tourism Brands (Case Study: Ahvaz City)

نویسندگان English

Tahereh Azmsha 1
Ali lotfizadeh 2
Mehdi Seyfourian 3
1 Department of Sport Management, Faculty of, Sport Science , Shahid Chmran University of Ahvaz,Ahvaz,Iran.
2 M.Sc. Graduate of Sport Management, Faculty of Sport Sciences, Shahid Chamran University of Ahvaz, Ahvaz, Iran.
3 Assistant Professor in Sport Management Department, Faculty of Sport Sciences, Shahid Chamran University of Ahvaz, Ahvaz, Iran.
چکیده English

The future study of street sports events, by identifying emerging trends and developing strategic scenarios, provides a key platform for long-term customer development, which is essential for the smart management of future challenges and the optimal use of unique facilities such as the Karun River. This foresight, while increasing urban resilience, allows for the promotion of Ahvaz's tourism brand in a sustainable, innovative and competitive manner. In this regard, the present study identifies and analyzes key drivers for the future of street sports events to promote the urban tourism brand in Ahvaz until the horizon of 2041.In this regard The present study is, in terms of nature, futures research and in terms of methodology, it is based on descriptive-analytical methods. In the first step, using library studies and the elite Delphi technique (including 50 urban managers, tourism policymakers, and experts in the field of public and street sports), 6 main indicators and 42 sub-indicators were identified. Then, using the cross-effects analysis method and MICMAC software, the degree of influence and impact of these drivers on each other was measured and analyzed to draw the future perspective of street sports on promoting the urban tourism brand in the city of Ahvaz. The results of the research showed that the promotion of Ahvaz urban tourism brand by 2041 is not a one-dimensional achievement, but rather the result of a causal chain, with transportation infrastructure, the recreation of physical spaces, and institutional facilitation as its root drivers. This analysis proves that the realization of a distinctive brand requires a transition from island-based measures to a comprehensive system-oriented strategy that combines the centrality of street sports with the empowerment of youth subcultures and the optimization of the Karun coastal strip.

کلیدواژه‌ها English

urban tourism
street sports
urban brand
MICMAC
Ahvaz city
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دوره 9، شماره 3
پاییز 1405
صفحه 270-301

  • تاریخ دریافت 07 خرداد 1405
  • تاریخ بازنگری 13 تیر 1405
  • تاریخ پذیرش 13 آبان 1405