عنوان مقاله [English]
the methodology of this article is qualitive methid and we are looking forward to discover the effective factors on iran image in germany tourist who participated in sixth seasonal school about water and sustainable developement.results show different factors we collected concept in some few category like: political issues,advertising,hospitality and . . .
we choose purposive sampling and our data collection instrument was interviwe we coniniued till achive to theorical saturation( 11 interviwe around tourist dictum and factors get them image about ir before their travel) while some concepts and factors leed germany and tourist to visit and travel to ir another really holding back of travels and need more policy and planning to attract people.first of all our perpose was discovere the effective formative factors on ir image and informe about the role of indicators and concept to have better policy and planning in tiurism management and tourism policy ground .